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Attention Home Service Business Owners!

Join Local Renegade and…

Get The Proven 3-Step System To Attract More Customers, Close More Sales, And Command Higher Prices!

JOIN NOW

Questions? Call us at (970) 639-1612

Or keep reading for more information…

A Lack Of Quality Customers Costs You More Than Just Money

It’s costing you…

A business that isn’t growing
Not getting paid what you’re worth
Long work hours
Stress and burnout from doing EVERYTHING yourself
The life you want for you and your family

It’s the hamster wheel of doom—working harder and harder but staying stuck. Life’s too short to spend it endlessly running, but not getting where you want to go.

But there’s a giant mistake most owners make that keeps them stuck on the wheel…

The #1 Costliest Marketing Mistake 98% Of Owners Are Making

It’s this mistake is what’s causing so many service business owners to not have enough quality customers.

You see, the vast majority of advertising used by service businesses—Google ads, social media ads, SEO, purchased leads, radio, billboards, etc.—is designed to attract strangers. People who don’t know you, like you or trust you.

Owners spend a fortune chasing strangers, but they totally ignore the only people on the planet who have proven they will buy from them and send them referrals…their past customers.

Does it make sense to chase strangers while totally ignoring the people who have built your business? Of course not.

Yet 98% of owners make this deadly mistake. As a result, they’re leaving a fortune on the table that’s rightfully theirs.

We Fix The #1 Costliest Mistake

Our Core 3 system reaches people that most owners ignore: past customers and referrals.

With the Core 3 you’ll build an ever-growing herd of loyal, raving-fan customers who are happy to…

Pay you what you’re worth (no more competing on price!)
Spread the word about your business
Send you lots of referrals
Stay with you for life

You’ll have a thriving business that provides you and your family with a great lifestyle!

Hi, I’m Jim Armstrong, the founder and President of Local Renegade, and an avid skydiver. Since 2007 my team and I have helped transform the businesses and lives of hundreds of Home Service Business owners just like you. In fact…

We help you accomplish two important transformations in your business:

To get more quality customers (people who respect you, value your service, and are happy to pay you what you’re worth.
To work the hours you choose.

First, let’s look at the “get more customers” part of the program...

The Core 3 are the foundational strategies for helping you build an ever-growing herd of raving fan customers who are happy to pay higher prices, refer you like crazy, and stay with you for life.

Module #1

Neighborhood Advisor customer newsletter

Increases your repeat business, generates more referrals, totally differentiates you from competitors, and positions your store as the obvious choice.

What’s Included: A monthly printed customer newsletter which we write and customize to your business FOR you. It also includes a twice-monthly email newsletter which we also write and customize FOR you.

The 90/10 Formula: Our “Secret Sauce” For Getting You More Repeat And Referral Business

The 90/10 formula works like this…

Each issue of the Neighborhood Advisor is 90% fun, informative, welcome, relationship-building content, and only 10% about your business. It contains customer recognition, customer involvement devices, and other emotional triggers which make them want to open it, read it, and respond to it.

The 90/10 formula is the secret behind staying in front of your customers on a regular basis, building strong connections with them, and increasing your repeat and referral business.

Check out what this Home Service Business Owner had to say about the Neighborhood Advisor…

"Jim, I replaced all my advertising with the Neighborhood Advisor newsletter and I'm busier than ever. Plus, it attracts a higher quality customer. My residential margins are at 45%, and I just did a $120,000 commercial job with 50% margins. When my customers move, they give me their forwarding address so I can keep sending them the Neighborhood Advisor. None of my other advertising did this. Thanks, Jim."

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Dan G.
Flooring contractor & carpet cleaning, MT

Module #2

Diagnostic Selling System

A step-by-step sales process that covers the entire sale from what to say in the first 30 seconds to prospects in order to “lock in the sale,” to the in-home inspection, to creating the quote, to closing the sale. It includes over 21 trust-builders to help quickly establish trust and rapport with your prospects, make you the obvious choice, and help you close more sales.

Benefits:

Gives you total control of the sales process
Creates complete differentiation from competitors
Positions you and your team as trusted advisors
Increases your closed sales
Empowers you to command higher prices than your competitors
Gives technicians who are also handling sales a step-by-step proven sales process to follow.

What’s Included: We work with you to customize the Diagnostic for your service business category. You also get diagnostic selling forms, scripts for success, tools for closing in the home, and video training.

Check out what Daniel (right), a sales person from Utah, had to say about the Diagnostic Selling System…

"I started only six months ago in the flooring business. I'm very green. Before using Ji's system my prices were very low. It was emotionally stressful. I'd end the day, be totally exhausted, and realize I hadn't closed any sales. It was discouraging. We're right downt he street fro two hoe stores. People would come in and say, 'Lowe's quoted me this price,' or 'Home Depot quoted me such and such.' I was constantly having to compete on price. I started using Jim's selling system just a couple of months ago. I closed the first seven out of seven people that I used it with. Since then my overall close ratio has been higher than ever. Our residential margins are now averaging 40%."

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Daniel K. (right)
Sales Person for Russ B. (left), flooring contractor, UT

Module #3

Referral Accelerator

Our Referral Marketing System that equips you to get an ongoing, reliable stream of monthly referrals from your customers and pro referral partners like Realtors, designers, property management, etc. All with extremely low marketing costs! This system generates referrals from two sources:

Referral source #1: past and present customers. Each of your customers has at least 200 people in their sphere of influence (relatives, friends, neighbors, co-workers, etc.). Our marketing system generates ongoing referrals from your customers’ spheres of influence.

Referral source #2: aligned businesses. Uses a simple, 3-step process to quickly form partnerships with dozens of Realtors, insurance companies, property management companies, and other aligned home service businesses (e.g. a window treatment company might form partnerships with remodelers). Our system generates ongoing, monthly referrals from these partners.

What’s Included: Online training for you and your team, and ready-to-use marketing campaigns customized for your business.

Check out what David had to say about the referral system...

"Soon after joining I implemented Jim's referral program and made an extra $90,463 in one month! And I did it during a slow economy!"

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David K.
flooring contractor, TX

Ideal Business, Ideal Lifestyle Blueprint

A proven game plan that hundreds of Home Service Business owners have used to take control of their business and get the fantastic life they deserve. It's a step-by-step process for setting up your business so that it runs without you.

You'll gain the freedom to take every Friday off, work less than 35 hours per week, take 2 months vacation each year, golf 3 times per week, spend as much time with your family as you want, or whatever your ideal lifestyle is. This is the system for setting up your business so that it works for you instead of the other way around.

Includes video training and workbook.

Ongoing Support

If the Core 3 was all that was included in your membership, this program would be awesome.
But we provide ongoing support, training and services to insure your success. We walk beside you on your journey to an awesome life in the Home Services Business!

Check out all the additional benefits you get as a Local Renegade member…

Make More, Work Less Webinars (monthly)

This is where we keep you on track to make more, work less, and get your life back. We want you to absolutely crush it, so each month you'll have access to me.

During each webinar I'll cover a topic dedicated to helping you make more money while working less! You'll learn sales and marketing strategies, best practices for systemizing your business, delegation, and management so that your business works for you instead of the other way around. you also get to ask me questions.

Your Personal Marketing Concierge

When you join you'll be assigned a marketing concierge who will work with you personally to get your entire system up and running in your business quickly, and manage it once implemented.

Members Only Website

Includes training videos for the Design Audit and Referral Connections systems so your sales team can be closing more sales and getting more referrals in as little as 30 days. It also includes the Ideal Business, Ideal Lifestyle Blueprint training. Recordings of the monthly webinars are here in case you can't attend live. This is a resource you'll use again and again.

Local Renegade News

Twice monthly you'll get our e-letter with articles and tips on making more and working less. Plus, case studies from Home Service Business Owners like you who have stepped off the hamster wheel, and are enjoying a great business and lifestyle.

Ideal Business, Ideal Lifestyle Newsletter

Each month you'll get our printed newsletter packed full of business-building information to help you totally dominate your market and live your ideal lifestyle.

Skydiving Lessons

Yep, as a Local Renegade member you're going to get skydiving lessons!

You see, as an avid skydiver, I've learned powerful lessons for overcoming fear, pushing through limitations, and having a totally badass vision for your life!

You'll learn how to apply my "Skydiving Lessons" to take your business to the next level, and live the extraordinary life you deserve!

Summary of Everything You Get

Core 3 Modules

Neighborhood Advisor™ and e-Neighborhood Advisor™ Customer newsletter and e-newsletter. (Past customer marketing system)

Diagnostic Selling System (Close more sales, command higher prices than your competitors)

Referral Accelerator (Generate a steady stream of referrals from customers and aligned businesses)

Ideal Business, Ideal Lifestyle Blueprint

This is a step-by-step process for taking control of your business so you can work the hours you choose and reduce stress. This process is what has enabled home service business owners to work less than 40 hours per week, take weekends off, have time for family, take vacations, and eliminate stress. (Video training and workbook.)

Ongoing Coaching & Support

Fast Implementation Session

Your own personal Marketing Concierge

Ongoing marketing management

Make More Work Less webinars (monthly)

Instant Access to the members only site

Ideal Business, Ideal Lifestyle coaching newsletter (monthly)

Renegade News coaching e-newsletter (twice monthly)

Skydiving lessons. Success principles to help build the incredible business and life you want for yourself.

The REAL Value Is In The Transformation

As you can see, when you join, you’ll get done-for-you marketing, and lots of coaching, training and support. However, the real value is in the transformation you'll experience in your business and your life, just like the other Home Service Business owners I've worked with.
You'll grow your profits, AND you'll do so in such a way that you'll work less, not more. You'll gain the time and freedom to have a GREAT lifestyle. You work hard. You deserve it.

“Sounds good, Jim. What’s the cost?”

Our Regular Price: a one-time set up fee of $1,997, then $497/mo.
Our system generates enough new customers to pay for itself may times over, so in reality it costs you nothing.
But we’re talking about escaping the “hamster wheel of doom.” Transforming your business into a great business. One that’s growing, thriving, generating lots of quality customers, and giving you the lifestyle you deserve. That makes this price an absolute steal.

But you won’t even pay that much…

“Pioneer Members” Get A Massive Discount

From 2007 until 2020 we worked exclusively with flooring pros. If you weren’t a flooring contractor, you couldn’t get access to our proprietary systems. Period.

In 2021 all that changed. I’ve made our systems available to the entire home services industry. I’ve done this because the home service industry desperately needs these methods.

The great news is that for the first time ever, you now have access to the same strategies that have transformed the businesses and lives of hundreds of flooring industry pros.

And since you made the effort to get a hold of my book, I have an un-advertised “pioneer membership” offer for you…

Join By The Deadline And Save $1,000 Off Enrollment, Plus Get A Bonus Valued At $750

If you join by the DEADLINE IN RED in the information we sent you, I’ll knock $1,000 off your enrollment fee. So, your *Investment Is Only $997 set up, then $497/month. PLUS…

FREE BONUS: I’ll meet with you personally by phone or ZOOM for three, 30-minute private coaching sessions.

This is to make sure you’re on track to meet your goals, and that you are getting maximum value out of your membership. (A $750 value.)

JOIN NOW

Questions?
Call us at (970) 639-1612

You're Protected By The Most Radical Guarantee In the Home Services Industry

60-Day, Zero-Risk, Money-Back Guarantee

Most owners love the program and want to stay in. But if you don't think our system is worth ten times what you've paid, just send us an email in the first 60 days letting us know and we'll refund your enrollment fee and cancel your membership.

Try asking any advertising company, "Hey, if this thing you're selling me doesn't work, do I get a refund?" They'll laugh in your face and say, "No way." They'd go broke offering a money-back guarantee and they know it.

No Contracts... Membership is Month-To-Month

Even after 60 days you can cancel at any time with a simple email. Try getting THAT deal three months into a year-long contract with a radio station for ads that aren't working.

How To Start Your Business Transformation Today…

Click Here To Join Local Renegade!
IMPORTANT! To get the $1,000 “Pioneer Member” discount and free coaching calls with me, you must join before the DEADLINE IN RED in the information we sent you

JOIN NOW

Questions?

Call us at (970) 639-1612

What Home Service Business Owners Are Saying…

“My profits increased by 5-Times, and I now take weekends off!”

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Jerome

“Jim’s program has transformed my business.”

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Norberto

“Our revenue has tripled!”

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Paul

JOIN NOW

Questions?

Call us at (970) 639-1612

This Owner Has Transformed His Business and His Life for the Better

“Jim, I’m making more and working less! I used to work ‘dark to dark,’ including weekends. I now take weekends off, and work a lot less during the week. At the same time, my revenue grew by 50% in the first 12 months, and grew by 50% again in the next 12 months. And my margins are at 45%. Your program has changed my life. Thank you!

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~Craig B.,
flooring pro, FL

The Neighborhood Advisor was the main strategy Craig used to grow his revenue by 50% two years running!

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Massive Referral Revenue Generated In One Month

“I implemented Jim’s Referral program and made an extra $90,463.00 in one month! And I did it during a slow economy!”

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~David K.,
flooring pro, TX

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“We’re Closing More Sales!”

Daniel (right) is a salesperson for Russ (left), a flooring pro from Utah. Daniel had very little experience in the flooring business when he began using our diagnostic selling system. Here’s what he told me:
“I started only six months ago in the flooring business. I’m very green. Before using the Jim’s selling system my residential margins were 30%-35%. It was emotionally stressful. I’d end the day, be totally exhausted, and realize I hadn’t closed any sales. It was discouraging.

We’re right down the street from two home stores. People would come in and say, ‘Lowe’s quoted me this price,’ or ‘Home Depot quoted me such and such.’ I was constantly having to compete on price. I started using the selling system just a couple of months ago. I closed the first seven out of seven people. Since then my overall close ratio has averaged 85%. Our residential margins are now averaging 40%.”

I asked Russ how it feels having a system that you can turn over to a totally new, green, never-worked-in-the- ooring-business-before salesperson, and have him immediately begin generating these kinds of margins and close ratios. Here’s what he said:

“To be able to put somebody into a system takes a lot of pressure off of me from needing to teach them everything about how to close a sale. The tools are there for them to be able to do that. Hiring a new salesperson is always kind of scary. You can bring in a good person, but put them into a bad sales system, and they may not last very long. But you can bring a mediocre person in and put them in the right system, and even they can be successful. We’re also getting higher margins.

So even though we cut all our advertising, our net profits have literally tripled.”

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Customers Demand To Keep Getting The Neighborhood Advisor Newsletter

“When my customers move, they call and give me their new address so I can keep sending them the Neighborhood Advisor!”

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~Jimmy W.,
NC

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This Owner Went From Near Bankruptcy To Opening His Second Location

Garry from Illinois was on the verge of closing his doors. Within 24 months he had not only turned things around, but he opened his second location. Here’s what he had to say:
“Jim, we are getting ready to hire more office help and 2 more installation crews. We have been booked out with work 3 weeks for the last 4 months. When I look back a year and a half ago wondering how I was going to a afford to pay you to join, WOW what a difference today is. I don’t think I would be in business today if not for all your input and help, keep up the great coaching. Business is going GREAT pro ts and sales are up thanks to you. Just wanted to take a minute out of my busy life to say THANKS!”

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~Garry C.,
flooring pro, IL

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This Owner Is Proving You Can Make a Lot of Money AND Have a Great Lifestyle In Home Services!

Jerome owns a flooring and window treatment business in Texas. He made an incredible transition in a short period of time. He now has a better business as well as a better life. Jerome had extremely low margins, between 15% and 30%, yet within only three months of joining, he began commanding margins between 45% and 50%. Jerome was once a slave to his business, working long hours and never taking weekends off.

He now regularly takes four-day weekends, several multi-week vacations each year, even travelling out of the country. While he is away his business continues to run smoothly and make money.

How’s business now? Jerome is normally booked out for 2-3 months! He considers it “slow” when he’s only booked out for 2 weeks. He now owns seven houses (some for rental income) and another on a lake nearby. All but one are paid off, and he owns his store and warehouse free and clear. By investing the extra profits his business now generates into real estate, Jerome will likely have the option of early retirement if he chooses. Jerome is proving every day that by implementing the right strategies, any owner can build their Ideal Business and live their Ideal Lifestyle.

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~Jerome N.,
flooring pro, TX

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Exponential Growth

“The techniques that Jim is teaching, and the systems that he’s looking to put in place for the average owner are sure to work if they’re executed properly. He’s got a great blueprint for people to be much more successful without making a sizeable investment. In our industry there’s a lot of training on product knowledge and salesmanship; there’s a lot of great stuff out there. But what Jim does is take it a step further. He teaches owners how to take what they’re already doing and get the kind of exponential growth that no one thinks is possible.”

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~Scott Perron,
President of 24/7 Floors (Former President of Big Bob’s Flooring)

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“I made an extra $55,000 on one job! And I’m a brand new member! I’m raising all my prices in spite of a slow economy. Man, I had one of those customers, nice lady, sitting on the fence for nearly a year! I sent her your Connect Letter and—thank you very much—a $6,000 job in the win column! (As in win/win.) I am booked 3 weeks out, hired a part-time crew (soon to be full time) just to cover the additional work. Jim, thanks for giving me the spark, programs and coaching to have a way to get the “Ideal Lifestyle” that I thought I could and would have when I opened in 1990. It sure is going to be cool to have time AND money. Not one or the other. God Bless You!”

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~Mark B.,
flooring pro, IL
(NOTE: Mark sent this in just a few weeks after joining.)

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“Jim, I replaced all my advertising with the Neighborhood Advisor and I’m busier than ever. Plus it attracts a higher quality customer. My residential margins are at 45%, and I just did a $120,000 commercial job with 50% margins. When my customers move, they give me their forwarding address so I can keep sending them the Neighborhood Advisor. None of my other advertising did this. Thanks Jim.”

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~Dan G.,
flooring &carpet cleaning, MT

HERE’S AN UPDATE FROM DAN…

“Costa Rica! Blended drinks on the beach with my Bride of 25 plus years, Carolyn. We had a blast! Jim, thanks for the motivation to let our business work for us rather than us working for the business.”

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~Dan

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“My sales have doubled and tripled. Thanks, Jim!”

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~Steve D., AZ

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“Our Revenue Is Up 79.3% Over Last Year! Thanks, Jim!”

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~Mike P., CT

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Hey Jolyn,
We want to take the time to thank you and Jim for running a good program, the one thing that never gets old is good customer service.

Thanks to the Neighborhood Advisor newsletter, we’ve had 3 people reach out to us after getting quotes and not following through on their purchases to get their flooring over a year after we initially visited with them.

Then there are clients we’ve done work for who have come back for more flooring or other projects and they mention enjoying our monthly newsletter.

The newsletter pays for itself and your services are invaluable and appreciated.

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~Norberto R.,
flooring & remodeling contractor, ND

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Jim & Jolyn, Happy Anniversary!

In the mail this morning I received a cut out from the Oct. Neighborhood Advisor newsletter that the customer sent in. The story was about art and they colored the picture then sent it with a note. Interesting how people receive the message. scan attached below.

Also, today I received an email from a interfaith non-profit asking about placing notices in our newsletter. They were referred by a customer that had purchased a large home full of expensive carpeting.

So even in the middle of the month we have people using / discussing our newsletter. Marketing Materials with Shelf Life! Isn’t that the Holy Grail of the advertising industry?

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~Dan G.,
flooring & carpet cleaning, MT

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I have been in business since January 2000. My business did all right as long as I was putting in t he hours. My wife, is not involved at all in the business and as a result of the longer hours my family life suffered (has suffered). I have three children: 13, 9, and 6 year old at home and I felt I was missing there upbringing.

Three years ago I joined Jim’s program and implemented the systems. I started to time block my weeks to include owner’s tasks and marketing. I don’t work any weekends now. Last night my wife said, “Thank you” to me because I was able to spend the entire long week end (Canadian Thanksgiving Saturday,Sunday, & Monday) with friends and family.

I feel that, Jolyn & Jim Armstrong care and realize that the strength of the program is with connecting with other owners who are living the same day in a day out grind. We all are working in a great industry, but it can control you and you need to learn how to control it. Jim’s program is a valuable part of my business to keep me on track to lifestyle vs. business as life.

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~Earl S.,
flooring pro, SK

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Listening to Jim’s audio training, I’ve been able to really narrow my focus and have seen the benefit. With what I consider a half-effort, in the last 4 months my margins have gone from 32% to 40%! A customer recently told one of my sales team that we are $1,000 higher than our competitor, but that the peace of mind we offer is more important than the money. We still got the sale!

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~Scott B., MO

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I am the most excited in 10 years. I actually have hope again. I thank y’all so much. Y’all are the best!!!!!

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~John B.,
flooring pro, FL

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The Neighborhood Advisor newsletter connects me to the community and makes me kind of a celebrity and I get recognized-even just going out to lunch. Someone stopped me at Panera today for lunch to say hello because the newsletter makes me more than a company or a business. Plus, I’ve seen $100,000 in ROI just from the Neighborhood Advisor.

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~Paul G., NY

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~Paul G., NY

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~Paul G., NY